Diablo 4 Season 2 has been the spark that reignited interest in the game on Twitch after a consistent viewer decline since its debut in June this year.
Although it is natural for a game to lose some traction in popularity, Diablo 4 had a less-than-ideal downward spiral. To make matters worse, Season 1 did little to stop this viewership from bleeding.
Season of the Malignant was plagued with feedback about progression and loot concerns from fans. This resulted in an even faster decline and an average viewership of less than 1K on the worst days.
Tables have turned, and Diablo 4 Season 2 has drastically changed the tide with a substantial viewership increase. Let’s discuss in detail what’s going on with the lands of Sanctuary in Twitch!
Diablo 4 Recovers From Massive Twitch Viewers Drop With Season 2
In a positive turn of events, Diablo 4 Season 2 is dramatically raising Twitch viewership from daily averages of less than 2K viewers in September to recent daily averages of 35K viewers in October.
After the inception of Season of Blood on October 17, the viewership reached its highest in over two months since the start of Season of the Malignant, with a peak average viewership of 72K on October 18.
The leap from September is drastic, considering the game had been experiencing viewership numbers below the 2K mark for almost the entirety of that month and a good part of October.
|Month||Average Viewers||Previous Month Comparison|
|June (Game Launch – June 6)||220.3K||N/A|
|July (Season 1 – July 20)||38.9K||-181.4K (-82.34%)|
|October (Season 2 – Oct 17)||13.8K*||+12.6K (+1000%)|
As you can see in the graph above, the launch of Season 2 marks the first time in a while in which Diablo 4 has seen a substantial positive trend in Twitch viewers.
Nonetheless, this data is to be taken with some skepticism until this trend proves to be sustainable. When Diablo 4 Season 1 debuted on July 20, it reached a 114K average viewership on July 21.
However, that number rapidly declined and continued on a negative trend until it reached its lower less than 2K points in September.
It is still early to determine how Season 2 will trend in the long run, but it paints a promising picture. So far, it is sustaining an average of 35K daily viewers, though this is just data from a few days.
Diablo 4 Twitch Viewership Decline Explained
When Diablo 4 launched, it was generally well received, but criticism over its repetitive end-game content and tedious progression rapidly resulted in a steep Twitch viewership numbers decline.
As someone who played the game for dozens of hours before Season 1 arrived, I personally agree with how quickly the end-game content became dull.
Helltides and Nightmare Dungeons were more of a hassle than actual fun after the few dozen times. It also did not help that progression was slow and uninteresting.
Season of the Malignant Debacle
Season 1 did no favors for Diablo 4 due to its flawed progression and lack of engaging content, and it showed in its swift decline in Twitch viewers after its launch.
- Since day one, players (including myself) criticized several elements of the season that made it feel further away from what fans wanted.
- Loot drops and the progression system were still slow and far from ideal.
- The addition of the Malignant Hearts was not enough to keep players motivated.
- Lastly, as a final nail in the coffin, the varied nerfs to some classes were not well received at all.
All of this resulted in a lack of trust from the Diablo 4 player base, leading to an eventual less than 2K consecutive average viewership on Twitch for a stretch of over a month.
What Does Diablo 4 Twitch Relevance Mean?
The resurgence of interest in Diablo 4 on Twitch indicates fans are once again engaged with the game, proving that Season 2 could be the much-needed turning point the game needs.
Feedback for Season 2 from the majority of the active D4 community is generally favorable. Despite some technical issues, there’s been a great reception to the new abundance of loot and faster progression.
All of this, of course, is great for fans! Since I am part of the crowd of those who felt Season of the Malignant fell short, it is lovely to see the game is heading in a better route.
This general good vibe and positivity is undoubtedly showing, with more viewers and streamers returning to Twitch for a dip on Season of Blood.
At this moment, it is too soon to determine if Diablo 4 will retain this momentum. Nonetheless, Blizzard is being very vocal this time, stating its commitment to making player feedback its core source for fixes and changes.
In due time, we will know how this all turns out, but for now, I sign out to get my daily dose of demon slaying in Season of Blood. See you there!
Statistics Source: TwitchTracker