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PS5, Xbox Series Fans Are ‘Ready’ for $70 Games, Claims Take-Two Boss

As we head into the next-generation of gaming, PS5 and Xbox Series X/S fans are facing a price hike to $70 games.

Ever since the announcement of the PS5 and Xbox Series X/S, fans have been concerned about the price of next-gen games. Despite titles having been lower in the past, it seems that developers are beginning to rationalize the increase more and more.

Raising the standard price from $60 to $70 first began on the PS5 launch day, where Sony released Demon's Souls for the increased figure. Now, Take-Two is following suit with NBA 2K21, and it's clear that more titles will continue to maintain this new price point.

nba 2k21 $70
(Source: Take-Two Interactive)

However, it seems that Take-Two boss Straus Zelnick believes that both PS5 and Xbox gamers are ready for $70 titles. This opinion is also held by the PlayStation CEO, who claims that PS5 games are worth the price tag.

Take-Two CEO Claims Gamers Are Ready for $70 Titles

According to a series of new comments by Take-Two Interactive CEO Straus Zelnick, gamers are ready for $70 titles.

At a Morgan Stanley Technology, Media & Telecom Conference earlier this week, Zelnick made some comments about the future of gaming.

At the conference, the Take-Two boss was asked for his opinion on charging extra for next-gen games. The CEO seems to be in favor of the change, and he believes that gamers are ready for it.

"We announced a $70 price point for NBA 2K21, our view was that we’re offering an array of extraordinary experiences, lots of replayability, and the last time there was a frontline price increase in the US was 2005, 2006, so we think consumers were ready for it."

nba 2k21 price increase 70 dollars
(Source: Take-Two Interactive)

Zelnick continued to discuss the change, confirming that future price raises will be made on a title-by-title basis. According to the CEO, Take-Two always wants to "deliver more value than we charge".

"We all know anecdotally that even if you love a consumer experience, if you feel you were overcharged for it, it ruins the experience, you don’t want to have it again."

Will $70 PS5 and Xbox Series X/S Games Be the New Norm?

It's clear that the company is aware that fans might avoid its titles if they believe they're too high a price.

However, assuming that sales of NBA 2K21 go well, we'd imagine it's safe to say that all Take-Two PS5 and Xbox Series X/S products will be $70 titles shortly.

This could include games like future Bioshock, Borderlands, 2K, and more. It also means that we can guarantee that GTA 6 will be $70 on release.

GTA 5 PS5 Xbox
(Source: Take-Two Interactive)

The GTA 5 remaster may also be more expensive than expected. However, GTA 5's PS5 and Xbox Series X/S port is going to be very different from the original.

Take-Two is also acquiring another major game developer this year. With the global brand paving the way with a hefty price tag, we imagine other teams will soon follow suit.

You can actually get NBA 2K21 on Xbox Game Pass and avoid the cost completely. But Take-Two is only offering the Xbox One version of the game to fans, instead of the next-gen upgrade.

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