An American market research company named the NPD Group believes the Nintendo Switch will be the most popular gifts this Christmas.
The end of the year is approaching, and with it, a new generation of consoles will arrive that will seek to be the king of year-end sales. That said, both the PlayStation 5 and Xbox Series X face a great challenge: trying to overcome the Nintendo Switch.
Video Games Consoles Market Research 2020
NPD Group, an agency that offers sales data in the US, commented on their most recent article that Nintendo Switch would be the best-selling console at the end of 2020.
According to their report, many households are interested in acquiring the console as a gift, even multiple times.
They also believe that the limited inventory of PlayStation 5 and Xbox Series X during their launch this November will favor the hybrid console as an attractive option. However, as with the PS5 and the new Xbox, it could also be challenging to find.
A surge in video game players and engagement through the spring and summer months depleted market inventory of existing hardware while fueling a corresponding surge in content and accessory spending. The impact of these changes is expected to continue throughout the remainder of the year.NPD Group
Despite this, the new consoles should be among the most popular holiday gift items of 2020. However, factors such as backward compatibility, the variety of accessories, and their subscription services, will be decisive for developing their sales for 2021.
Adding to this, the increase in player count and engagement, combined with reduced spending in experiential gifting, should combine to result in more available holiday dollars for video game products and services.
Xbox Series X will launch on November 10, with PlayStation 5 launching on November 12.
This however does not take into account 2021, where analysts predict the PS5 will outsell the PS4 very quickly.
Next-Gen gaming should take console gaming to a new level and a poll has revealed which next-gen console consumers think will sell the most.