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Microsoft Take U-Turn Over Xbox Live Gold Price Increase

Microsoft has already walked back on its decision to increase the Xbox Live Gold price after a backlash from members.

Not 24 hours after revealing they would be increasing the price Xbox Live Gold; Microsoft has changed their mind and scrapped the idea.

They’ve mainly done this because the fan reaction was overwhelmingly negative. Price increases are normal, but this was especially jarring.

On the 22nd of January, Xbox revealed they would be increasing the price of Xbox Live from:

£6.99 to £7.99 for one month, £17.99 to £21.99 for three months, and £29.99 to £42.99 for six months.

It was the 6-month price increase that caused the most offense, as the price increase for this one was over $13 on its own.

What Did Microsoft Say About the Xbox Live Gold Price Increase U-Turn?

Microsoft issued a statement addressing their U-turn saying, "We messed up today and you were right to let us know.”

“Connecting and playing with friends is a vital part of gaming and we failed to meet the expectations of players who count on it every day. As a result, we have decided not to change Xbox Live Gold pricing.”

The company has also confirmed that Xbox owners won’t require an Xbox Live Gold membership to play games that can be downloaded for free. This will include the multiplayer aspect of the upcoming Halo Infinite – something that will delight many players.

We're turning this moment into an opportunity to bring Xbox Live more in line with how we see the player at the center of their experience."

We expect the price of Xbox Live Gold will increase at some point in the future, but we think Microsoft will be less ambitious next time.

While Xbox Live Gold is a beloved service, the real jewel in the Xbox crown is the Xbox Game Pass. Here are more games coming to it this month. Including this much-loved title.

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