Despite the Call of Duty yearly release cycle, Activision claims that Black Ops Cold War could be supported for 4 years.
Every year a new Call of Duty title comes out and the one before it slowly fades away into obscurity. It's the sad truth of being a Call of Duty player - the game you love will soon die in favor of another release.
This was the case for Modern Warfare players who were angry at Activision over Black Ops Cold War.
Many users consider Black Ops Cold War to be a downgrade from Modern Warfare, and yet it's currently Activision's main product. Because of that, the graphically superior Modern Warfare has been sidelined forever.
Even the new Modern Warfare Season 7 content is still not in the game, despite being in the files for months.
Only Warzone has ever remained in the spotlight for over a year. However, a new report by Activision claims that Black Ops Cold War could be supported for 4 years - breaking this cycle for good!
Black Ops Cold War Could Stick Around for Years
In a new interview with Inverse, Activision's Chief Revenue Officer, Brandon Snow, spoke about the future of Call of Duty. And it seems that Black Ops Cold War could be sticking around for years to come.
When questioning the Activision CRO on the future of Call of Duty eSports, the longevity of Cold War came into play. After a strong start to the Call of Duty League in 2020, Activision is continuing with the CDL in Black Ops Cold War right now.
And evidently, the company isn't ruling out sticking with Cold War in the foreseeable future either.
Asked about just how long a single game will remain "League-friendly," Snow had this to say:
"If you're asking if we’ll play Cold War for four years, possibly; If it made sense for us, the player base supported it, and viewership supported it."
However, that isn't to say that the heavily-leaked Call of Duty 2021 release won't get its chance in the spotlight.
Is the Call of Duty Yearly Release Cycle Ending?
After all, the Activision Chief Revenue Officer promises that the company will still look to the next title. What's more, Call of Duty eSports will shift 'based on the latest title' to keep it as relevant as possible.
"But could there be a world where we stick with a title for multiple years. We're not sold on any specific strategy there."
In the same interview, Activision promised that future Warzone seasons will have new 'never seen before' content!
According to reports, Modern Warfare's player count is still massive. With that in mind, if demand is high enough, perhaps there's a chance that Activision will begin support for the older game once again.
After all, right now Black Ops Cold War's biggest matchmaking issue is making players angry. We're sure more than a few users would return to Modern Warfare, given half a chance.
Players even believe that the new Warzone map could be on the Black Ops Cold War engine. If this proves correct, the Black Ops Cold War priority could already be beginning!