American firm The Hoth indicated Microsoft's new console will be a hit by the end of the year, doubling PS5 sales in the holiday season.
Much has been said about the arrival of the next-generation consoles and which will be the most successful in sales. Various firms have already given their forecasts; some of them believe that PS5 will sell more than Xbox Series X.
On the other hand, some think that Microsoft's consoles will have a little complicated to gain a more significant market share than PS5.
However, in their most recent report, American firm The Hoth revealed its perspective and favored Xbox Series X. Its analysts predict the console will exceed the sales of PS5 by the end of the year.
Xbox Series X will come out as the big winner this Christmas.
The Hoth noted that PS4 was the big winner in sales of this generation, reaching its end. However, the firm believes the Sony division will struggle to retain the lead with the new consoles' arrival.
Clayton Johnson, CEO of The Hoth, stated that PS4 sold more than twice as Xbox One (106 million vs. 50 million, approximately). But this pattern will be reversed with the launch of PS5 and Xbox Series X.
It's been seven years since the last console war and statistics indicate that Sony was by far the big winner, selling twice as many PS4s as Microsoft did Xbox Ones. If this [current] trend data is anything to go by, it looks like the pattern will be reversed, at least for the first Christmas.Clayton Johnson
The Hoth believes this due to various studies, which show that interest in Microsoft's new console has grown significantly over the months.
The analysts tracked the interest generated with each new announcement by Microsoft and Sony. The firm says the trends are clear, and there are more searches related to Xbox Series X.
Of course, these spikes of interest don't necessarily reflect what will happen in the coming months. It's anybody's game at this point, so both companies are likely to pull out all the stops very soon.
You can take a look at the cold boot times comparison for the next-gen consoles. Also, the NPD Group released a study where they predicted both consoles will have a bigger challenger: the Nintendo Switch.